Want an exciting female voice to sell, educate and explain your business products and services?
One of the most overlooked tools of business is the use of voice over talent.
Think about how many online demonstrations, PowerPoint presentations, websites, training videos, documentaries, corporate on hold services, audio books and answering machine broadcast messages can be enhanced by utilizing a strong, confident and appealing voice.Voice on Your Website
Armin Morin, an Internet marketer, has done testing on many websites and discovered that adding a voice to a website can greatly increase success. Tests include adding a voice to a form which can increase the completion rate over 40%. This includes contact information forms, subscription forms and even order forms.
Voice Annotated PowerPoint Presentations
How many have suffered through trying to read an online PowerPoint presentation; yet a voice narrated presentation is much more powerful. Why? Beacuse you can feel the passion and the emotion of the speaker. If you have a non-voice oriented PowerPoint on your website, on a CD or on your company website, add voice to it and increase it”s effectiveness.
Music on Hold Replacement
Another great wasted opportunity is music on hold. Here the callers listen to music, a radio station or mindless tunes while waiting for their desired party to answer the phone. It is much more effective to use that time to mention new products, new services, and promotions, etc. Imagine how many more people will ask for more information when their party finally answers. Be sure to update them with your latest offer or a new one each month.
Professional Voice Menus
Many companies have voice menus but have non-professionals doing the voice -this takes away from the effectiveness.
Voice broadcast messages
One of the hot technologies is to leave a personal message with each of your customers. An automatic device will dial all of your customers; if they answer, it apologizes and hangs up and if it goes to voicemail, a personalized message will be left. Great for product announcements, events, upsells and even lead generation.
Commercials
Commericals for Television,Radio and Websites are much more effective using a professional voice.
Frequently Asked Questions
Frequently asked questions can often be better answered with an audio or an audio and screenshot description. It is estimated that 30% of the population is auditory, they learn by listening. Most websites totally ignore this large segment of web visitors.
Training Programs
So many training programs focus on the visual learner. This ignores the auditory learner (30% of the population). Be sure to provide learning tools for them using their primary mode of learning.
Assembly Instructions
Because there are so many that are much better at listening to instructions than reading instructions, it is important to provide that version as well. It will increase customer satisfaction and decrease customer support calls.
About Tracy Halliday
As a Voice Over Professional, Tracy does work for Business Presentations, Voice Mail prompts, On-hold messaging, Phone Greetings, Answering Services, Audio Books and Websites. She has traveled the globe, speaks French, some Spanish and German, and enjoys languages and dialects of all kinds.
Click to listen to a voice sample voice over talent and how it can improve your business.
For more information, email : tracy@tracyhalliday.com